Laundry once again by Shelli Segal

Perry Ellis (PERY), which earlier this year bought the Laundry label from Liz Claiborne, is in talks to bring back the brand’s founder, designer Shelli Segal, Fortune has learned.

The discussions with Segal are part of a broader plan to revive the label, known for its dresses, which underwent a series of changes following Liz Claiborne’s 1999 acquisition. Headquarters were moved from Los Angeles to New York, and following Segal’s split from the company in 2007, the name was changed to Laundry By Design from Laundry by Shelli Segal.

Sales of Laundry merchandise today are estimated at $30 million, down from $100 million when Liz Claiborne acquired the brand.

Perry Ellis President Oscar Feldenkreis told Fortune that he is moving the Laundry studio back to L.A. to recapture the label’s California heritage. He has also hired a new design team, many of who, including Claudia Cordic, worked for Laundry as part of the original team. Perry Ellis also plans to change the company’s name back to Laundry by Shelli Segal and relaunch the label for the holiday season. “I’ve met with Shelli and we are talking to her about coming back as a consultant,” Feldenkreis said. Segal was not immediately reachable for comment.

The moves by Perry Ellis are part of a broader trend in fashion, where companies ranging from Gap to Lord & Taylor are wooing big-name designers to try to revive ailing brands.